Yellowhead is situated downtown Edmonton in a gorgeous heritage building, with the brewhouse encased in a modern looking glass box built onto one side. Short lived Maverick Brewing Company was the first to make a go at it with this location, but unfortunately were not able to stay afloat. I've tried to find information about the demise of Maverick, but I haven't really settled on a definite conclusion as to why they were not able to make it. I'm assuming because of the central location of the brewery, lease cost must be insane. The brewery takes up most of the four story heritage warehouse style building, as well as a large space next door. This area is prime real estate in Edmonton, and with the plans of building the new downtown Oilers Arena Mega-structure only a block or two away, it's only going to get more expensive. Another theory that I've heard from a number of people is that they spent way to much money on marketing while the company was still establishing its roots, and basically drowning themselves in debt right from the get go. Smooth move. Maverick also produced only one beer, a lager. Very similar beginnings these two breweries seem to share, let us hope this one sticks around.
The Yellowhead Lager comes in a 500ml bottle, with an attractive retro prairie pride type label. It pours a pale amber, the perky effervescence bringing to life a decent white foamy head to the top of the glass. It's sweet and grassy on the nose, with a mild hint of hops. The flavor is quite enjoyable. Clean and fresh tasting, nice malty base, a round creamy texture with a well balanced subdued bitter. The carbonation on the tongue is mild, but present. A very easy beer to drink and a very good representation of the traditional German style lagers. This beer has been sitting in the bottle for mabey a couple of weeks and it tastes great, I'm always amazed at how the flavor of the beer pops when you have the chance to get it so fresh. I'm looking forward to trying it on tap, and hoping we can bring it in at The Sugarbowl even just for the summer months as this would be a great summer/patio drink.
I had the chance to meet one of the co-owners of the brewery, who has been working like a dog trying to tie up loose ends with construction, cleaning, marketing (no website yet), production, bottling, as well as being available to host parties in the beautiful event room. Despite being spread a little thin, tired, and probably feeling somewhat rough around the edges, Leon was a gracious host, and happy to talk about his new toy. I asked if they had any plans to produce any other types of beer other than the lager, and at this point in the breweries young life, no plans have been made to expand their product line. It sounds like they are going to focus on getting their first product out the door and into people's fridges, and become more established before going balls out.
Brewmaster Scott Harris has spent many years brewing in Germany, so I'm sure he's got his lager down, but he must have some tasty recipes gestating in that brain of his. All I'm saying, Scott, is please don't keep them to yourself.
Show us what you've got.
Brewmaster Scott Harris has spent many years brewing in Germany, so I'm sure he's got his lager down, but he must have some tasty recipes gestating in that brain of his. All I'm saying, Scott, is please don't keep them to yourself.
Show us what you've got.
Just to let you know, you spelled maybe wrong.
ReplyDeleteSo I did. Thanks.
ReplyDeleteHad one the other day...WOW! It was soooooo yummy. Wish more bars had it on tap though.
ReplyDeleteI have had the great pleasure to actually meet the folks from Yellowhead...
ReplyDeletea friend of mine had a list of three breweries and we went to check these guys out as we were searching for a supplier of homegrown micro breweries that we could buy a few kegs from for musical events we do...long story short we never did check out the other two on the list...we loved their work and their attitude from the first sample on...great guys if you want people to work with...did someone say German
HAYLoftAcres
@HAYLoftacres - Hi Uwe - my brother is one of the owners.
ReplyDelete